In contrast to the buyer items, beverage or retail sectors, the observe continued, there aren’t any massive consultancies publishing market share information on the Swiss watch sector. “That is because of the impracticality of conducting such surveys and the discreet nature of the Swiss watch trade,” it mentioned.
Maybe no model is extra discreet, nor influential, than Rolex, which continues to dominate the market. Based on Morgan Stanley’s seventh annual report, launched in February, Rolex’s share is alleged to have grown — to 30.3 % — on the energy of its 2023 gross sales, estimated to have topped 10 billion Swiss francs.
But, as a result of the corporate is alleged to forbid its approved sellers from sharing point-of-sale information with third events, Luxurious Watch Barometer’s month-to-month studies don’t embody the model.
The Pre-Owned Sector
On the secondary market, the place Rolex is equally dominant, EveryWatch, a brand new data-driven firm, helps make clear what pre-owned watches are price and the place to purchase them.
“EveryWatch was born from a necessity,” Giovanni Prigigallo, the enterprise’s co-founder, mentioned by telephone from Cagliari, on the Italian island of Sardinia, the place he lives and works. “We created this service with the concept that there are aggregators in numerous fields like artwork, automobiles, wine, and many others. However it was fully lacking within the watch trade.”
The corporate publishes month-to-month studies with statistics about gross sales, aggregated by synthetic intelligence from greater than 300 public sale homes and greater than 180 marketplaces and sellers all over the world. For instance, the report launched in February included particulars reminiscent of the entire worth of watches within the secondary market ($9.4 billion), the Cartier that drew the most important public sale worth that month (a Crash mannequin, for $277,200) and the mannequin that skilled the most important worth enhance in contrast with the earlier month’s outcomes (an Omega Seamaster, at greater than 107.2 %).
