Doordarshan Information has launched its new saffron-coloured brand by asserting that it’s now out there in a refurbished avatar. The brand’s color has been modified from ruby purple to saffron.
“Prepare for a information journey like by no means earlier than…expertise the all-new DD Information! Now we have the braveness to place: Accuracy over pace Information over claims Fact over sensationalism, As a result of whether it is on DD Information, it’s the fact!,” the state-run information channel posted on X.
Saffron adorns the highest band of the nationwide tricolour, whereas the color can be used predominantly within the ruling BJP’s occasion flag.
The transfer has drawn criticism on social media. An X person mentioned: “Simply hours earlier than election when Ethical Code of Conduct is on how can a Nationwide channel and the federal government change the emblem color to color of its occasion? Isn’t this violation @ECISVEEP @SpokespersonECI pls step in. #LokSabhaElection2024 #violation #India…” One other person mentioned: “Ministry of Broadcast and Data, however solely data of the RSS”.
Final yr, earlier than Independence Day celebrations, public service broadcaster Prasar Bharati had determined to revamp its tv channels. Doordarshan Nationwide’s unique brand was additionally revived, albeit with brighter colors.
Within the current previous, Prasar Bharati has additionally strengthened its digital media staff. The general public broadcaster has been allotted an outlay of ₹2,539.61 crore for the improve and enlargement of broadcasting infrastructure until 2025-2026. Additionally it is engaged on its plan to launch an over-the-top (OTT) platform.
