The 2024 season of the British Touring Automobile Championship (BTCC) might be streamed reside through TikTok, in a transfer designed to carry the UK’s fashionable occasion to a brand new, youthful viewers.
ITV Sport, the media outlet accountable for the protection, has mentioned that that is the primary time a serious organisation like itself has livestreamed an complete competitors throughout the social media platform.
Each race is about to be proven in full through ITV Sport’s TikTok account.
The transfer to social media additionally means the BTCC might be broadcasted reside world wide for the primary time in its 66-year historical past and is alleged to be “some of the vital [decisions] within the historical past of the BTCC”.
All races and occasions will moreover be lined on the present ITV community, together with ITV4 tv and ITVX streaming.
Highlights and catch-up programmes for the tin-top championship can even be obtainable throughout the tv community.
The total broadcasting schedule is about to be revealed within the coming weeks. You could find the complete race calendar right here.
BTCC chief government Alan Gow mentioned: “It is a really groundbreaking transfer for the BTCC. I’m extremely proud that we would be the first main motorsport championship on this planet to have its complete race season streamed reside on TikTok.
“It’s the true cherry on the highest of our ongoing and huge UK protection, which is reside and free on ITV4 and ITVX.
“Most significantly, this settlement will introduce the BTCC to an enormous new and utterly totally different demographic – a youthful and extra numerous viewers, which is strictly what we, and in reality all of motorsport, want to obtain.
“That is very huge information for the BTCC, our groups and our companions as we cement the way forward for the UK’s most prestigious motorsport championship.”
The opening ceremony for the 2024 season will happen at Donington Park on 16 April, alongside the ultimate pre-season check forward of the aggressive marketing campaign starting on the 27 April.
Previous to the season’s launch at Donington’s Nationwide circuit, the primary check day will happen at Manufacturers Hatch (Indy) in Kent on 3 April, with the subsequent scheduled for one week later (10 April) at Croft in North Yorkshire.
