Sunday, May 19, 2024

Lok Sabha polls | EC makes use of social media to nudge electors to vote

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The Election Fee has launched quite a lot of campaigns throughout social media platforms to nudge younger and concrete voters to solid their poll within the Lok Sabha election.

The ballot watchdog has additionally initiated a marketing campaign urging folks to first confirm then amplify what they get on social media associated to elections.

Polling for the seven-phase Lok Sabha election will start on April 19, with June 1 being the final part.

In response to the EC, it’s nudging younger and first-time voters by ‘Turning 18’ marketing campaign, urging them to return to the polling station to vote.

‘You’re the One’ marketing campaign seeks to recognise significance of various stakeholders within the election course of, together with polling equipment, in guaranteeing that no voter is left behind.

From voters and political events to sales space degree officers, floor workers, polling events, administrative personnel, media professionals, Central forces, and safety personnel, every stakeholder performs a significant position in guaranteeing the integrity and effectivity of the electoral course of.

By partaking storytelling and fascinating visuals like ‘No matter it takes – we stroll the additional mile, so you do not have to’, the marketing campaign highlights the dedication and dedication of people in guaranteeing free, truthful and participative elections.

In response to the proliferation of pretend information and misinformation on-line, the ballot physique stated it has launched the ‘VerifyBeforeYouAmplify’ initiative as highlighted by Chief Election Commissioner Rajiv Kumar just lately.

The marketing campaign seeks to bust faux information and urge folks to train warning and diligence earlier than sharing info on social media platforms.

“This proactive measure goals to empower residents to confirm the accuracy and authenticity of content material earlier than amplifying it, thereby mitigating the unfold of false info and safeguarding the integrity of the electoral course of,” the ballot physique stated on Sunday.


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