The typical sale of curd has gone up by two to two-and-a-half lakh litres.
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The scorching temperatures and the just lately concluded competition season led to document gross sales of the Karnataka Milk Federation’s (KMF) Nandini merchandise. Final week, the KMF beat all-time data for single-day gross sales by promoting 16.5 lakh litres of curd and 51 lakh litres of milk.
Together with milk and curd, Nandini’s different merchandise like flavoured milk and ice lotions have additionally seen a rise in gross sales. “Whereas warmth is the principle cause why the gross sales have elevated, we additionally had festivals like Ugadi, Id-ul-Fitr, and Ram Navami which elevated consumption,” stated M.Ok. Jagadish, managing director, KMF.
The typical sale of milk has elevated by round three to 4 lakh litres (per day), whereas the common sale of curd has gone up by two to two-and-a-half lakh litres, the MD stated. The sale of curd additionally contains the sale of buttermilk packets.
He additionally stated that whereas the gross sales got here down barely after hitting an all-time peak, the elevated demand remains to be sustaining.
Together with gross sales, the manufacturing of milk has additionally elevated this summer season season. “Farmers are focusing extra on the dairy sector now (within the wake of drought) because it ensures a steady circulate of earnings. We have now seen that milk manufacturing has elevated by 5 lakh litres throughout summer season,” Mr. Jagadish stated.
New merchandise in Mysuru
The KMF has launched two new merchandise – Ragi Ambali and probiotic curd in Nandini stalls in Mysuru. “They’re promoting round 10,000 – 15,000 litres of those merchandise produced by the Mysore Milk Union. Whereas their manufacturing capability is restricted for now, if it will increase, then we will take into account promoting the merchandise in different districts too,” Mr. Jagadish stated.
He added: “In any other case, if the gross sales decide up, we are going to replicate it at different manufacturing centres after which promote it”.
