The shop is open for purchasers to buy their favorite kinds from the grand assortment. It additionally contains the official recreations of handpicked clothes worn by the main solid of the collection, designed completely by Sanjay Leela Bhansali’s crew.
Material and embroideryThe extremely anticipated assortment takes inspiration from the colors, silhouettes, materials, and gildings utilized in Sanjay Leela Bhansali’s collection. The vary encompasses materials like pure silk, tissues, georgettes, and brocades, amongst others. It contains skillfully crafted conventional dabka hand embroidery, Parsi embroidery, and beadwork, in addition to digital prints impressed by the collection.
WorthThe ladies-focused assortment consists of shararas, kurta go well with units, lehengas, and saris and begins at INR 4,000, going as much as INR 1,50,000.
The thought behind the gatheringThis partnership between AJIO and Netflix is to deliver a slice of that world and make it accessible to followers on a big scale. The chance right here is to present followers an opportunity to personal and flaunt the distinctive type impressed by the collection.
Vineeth Nair, CEO of AJIO, mentioned, “Trend performs a vital position in Sanjay Leela Bhansali’s creations that usually discover themes rooted in Indian tradition, custom, and heritage. It serves as a way of representing and celebrating these cultural parts on display. So, after we considered this collaboration with Netflix for Heeramandi, it made a number of sense. AJIO’s Home of Ethnics was the right launchpad for this limited-edition assortment, enabling entry to the style that prospects adore and serving to them create that dreamy Bollywood-inspired look.”
Shilpa Singh, Senior Director, Advertising and marketing Partnerships, APAC at Netflix, mentioned, “Costumes in Sanjay Leela Bhansali’s tales are characters in their very own proper, including depth to the storyline. Heeramandi: The Diamond Bazaar could have some never-before-seen ethnic kinds and trend.”
She additional added, “This collaboration to deliver the brand new and unique assortment from the AJIO Home of Ethnics impressed by Heeramandi is an unimaginable alternative for followers to personal the beautiful designs worn by the main girls within the present.”
Heeramandi: The Diamond Bazaar marks the collection debut of filmmaker Sanjay Leela Bhansali. It’s unarguably one of the vital anticipated collection in 2024.
The storyline is about in pre-independent India in opposition to a burgeoning freedom motion, the place the ultimate thread holding the artwork of tawaifs (courtesans) is put to the check.
The unique assortment of interval apparel is dwell on AJIO and Heeramandi: The Diamond Bazaar is at present streaming on Netflix. Get able to have a good time artwork, tradition, magnificence, and Bhansali’s legacy.
