The Bengaluru Metropolitan Transport Company (BMTC), which is going through monetary challenges, has introduced a brand new promoting coverage to spice up its income. Underneath the brand new initiative, the BMTC will permit full bus wrap commercials on 3,000 non-AC buses. This marks a big shift from its earlier observe of allowing commercials solely on the rear of the buses.
The BMTC has known as for tenders, with events invited to take part until December 7.
Officers count on this transfer to generate over ₹3 crore income per 30 days.
“Every bus will characteristic roughly 350 sq. toes of promoting area, together with areas like louver glass, and the motive force’s again panel. Nonetheless, window glass and passenger seat backs will stay excluded. Extra promoting alternatives can even be provided on deal with grips and the backs of passenger seats,” a senior BMTC official mentioned.
In compliance
To make sure compliance with laws, the commercials will adhere to the Out of doors Signage and Public Messaging Bye-laws of the Bruhat Bengaluru Mahanagara Palike (BBMP).
The BMTC officers have clarified that commercials won’t hinder essential bus particulars, such because the BMTC emblem, car registration quantity, and depot particulars.
The BMTC plans to make use of eco-friendly supplies for the commercials. They are going to depart no stains or harm when eliminated. “The aesthetic enchantment of the buses will probably be maintained always. In keeping with the federal government pointers, all commercials will characteristic Kannada textual content,” an official added.
After complaints from passengers about obstructed visibility, the BMTC eliminated stickers from the decrease glass panels of 4,000 buses in 2018. Addressing related issues, the BMTC officers assured that the brand new commercial wraps will use clear supplies, making certain clear visibility for passengers contained in the buses.
Non-traffic income streams
The price of putting in commercials on a single bus ranges from ₹12,000 to ₹13,000. With 3,000 buses to get wrapped with commercials, the BMTC anticipates vital extra income. Within the monetary 12 months 2023-24, the BMTC earned ₹811 crore from non-traffic income streams, primarily by means of leasing out land, bus station areas, stalls, workplaces, and parking areas. Commercials on the rear of the buses additionally made a contribution.
In October, the Bangalore Metro Rail Company Restricted (BMRCL) issued a young to wrap prepare coaches with commercials in a bid to generate non-fare income. Presently, one prepare has been wrapped, however not for industrial functions. In March 2022, the BMRCL wrapped a prepare with pictures and slogans celebrating India’s freedom wrestle as a part of the “Azadi Ka Amrit Mahotsav” programme.
Revealed – December 03, 2024 09:46 pm IST
