Jersey Mike’s Subs could also be recognized for its basic, no-nonsense attraction, however its readiness to embrace change has confirmed equally essential. This 12 months marks Jersey Mike’s second 12 months in a row on the No. 2 spot on our rating, its seventh 12 months in a row within the High 10, and its eighth consecutive 12 months as No. 1 in its class. It is doing so properly that in November, Blackstone introduced it was shopping for the sub franchise for $8 billion.
Operationally, this 12 months’s greatest growth is that almost each store now has separate strains for digital and in-store orders. “We began placing second strains in once we did the retrofits a pair years in the past, and it is simply been constructing and constructing,” explains Hoyt Jones, president of Jersey Mike’s. “We actually targeted on it this 12 months to ensure the shops are utilizing it, in order that we’re rewarded with the effectivity of the drivers and our on-line clients coming in. The large factor is to not disrupt the shopper movement within the retailer.” In the event you’re looking for proof of the technique’s success, look no additional than the corporate’s excessive on-line scores.
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Operations are all the time Jersey Mike’s core focus, however homing in on digital strains is very essential now that digital orders account for 40% of its gross sales. DoorDash and UberEats are built-in straight into the corporate’s proprietary point-of-sale system, eliminating the necessity for added order tablets that trigger complications behind the counter. This factor could also be invisible to clients, however for staff and franchisees, it results in much less confusion within the ordering course of and smoother sub supply.
In the meantime, consistency within the menu permits Jersey Mike’s to ship a high quality product to clients many times. In 2024, there have been some limited-time menu gadgets — together with new cheesesteaks within the spring and a pastrami sandwich within the winter — however the breadth of its fastened menu retains the model’s loyalists coming again.
“It is enjoyable for the shops so as to add a bit selection generally for purchasers which are coming in for a lot of, a few years,” says Jones. “Once we be ok with one thing and we’re enthusiastic about it, we’ll try this for a short-term foundation after which return to what we do finest: make nice Italian subs.”
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