Volkswagen noticed gross sales drop in China and Europe, however they had been virtually offset by important good points in North and South America
- Volkswagen delivered 4.8 million models in 2024, with SUVs accounting for 47% of its gross sales.
- The Tiguan was the best-selling VW, adopted by the T-Roc that will probably be renewed in 2025.
- China stays VW’s largest market with 2.2 million gross sales in 2024 regardless of an 8.3% decline.
The Volkswagen model recorded international gross sales of 4.8 million autos in 2024, reflecting a 1.4% decline in comparison with the earlier yr. Amongst these, 383,100 had been totally electrical autos, representing a 2.7% year-on-year drop.
The Volkswagen model recorded international gross sales of 4.8 million autos in 2024, reflecting a 1.4% decline in comparison with the earlier yr. Whereas the general dip was modest, it underscores the rising challenges posed by growing competitors and evolving market calls for. Of those gross sales, 383,100 had been totally electrical autos (EVs), a 2.7% lower year-on-year, an unwelcome outcome for a corporation striving to strengthen its EV presence.
China remained Volkswagen’s largest market in 2024, with 2.2 million deliveries accounting for practically 46% of all gross sales. Nonetheless, this marked an 8.3% decline from 2023 as native manufacturers intensified their aggressive edge. In Europe, Volkswagen retained its place because the market chief with 1.25 million models, regardless of a slight lower of 1.7%.
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North America was the third largest area for VW with 592,300 deliveries and a strong 18.4 p.c improve in comparison with final yr. Volkswagen additionally loved an excellent yr in South America, the place it posted a 21.1 p.c improve with 479,400 deliveries. The overwhelming majority of South American gross sales befell in Brazil, the place the Polo hatchback bought a document 172,510 models.
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In Germany, Volkswagen continued to dominate, sustaining a 19.1% market share. In response to the German Federal Motor Transport Authority (KBA), the model held 5 spots within the nation’s high ten best-selling autos chart with the Golf, T-Roc, Tiguan, Passat, and Polo.
Globally, the Tiguan was Volkswagen’s best-selling mannequin in 2024, adopted by the smaller T-Roc that may enter a brand new technology in 2025. SUVs accounted for 47 p.c of world VW deliveries in 2024, explaining why the automaker continues to develop its lineup of high-riding fashions.
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As for electrical autos, the 383,100 deliveries of 2024 had been 2.7 p.c fewer in comparison with the 393,700 of 2023. The cease sale order for the VW ID.4 final yr is definitely one of many causes for the decline, because it resulted in 55% fewer gross sales for the electrical SUV within the US market.
Martin Sander, Volkswagen Board Member for Gross sales, Advertising and After Gross sales, stated: “Across the globe, 2024 was a tough yr with sluggish financial exercise, political challenges and intense competitors – notably in China. But, we’re starting the brand new yr with optimism. Not solely do we’ve got enticing merchandise, however we’re assembly the wants of all kinds of buyer teams with our in depth, numerous mannequin vary that covers all drive varieties.”
Within the coming weeks we anticipate the 2024 gross sales numbers for the whole VW Group, which is anticipated to stay the second largest automaker on this planet behind Toyota.
