Subaru’s year-to-date gross sales are up 5.2%, totaling 548,164 items offered within the first ten months of 2024
8 hours in the past
- Subaru’s 27-month gross sales development streak continues, however 4 fashions, together with the Forester, noticed October declines.
- The Crosstrek took the highest spot as Subaru’s best-seller, surpassing each the Outback and Forester fashions.
- Forester gross sales declined for a second month, although year-to-date gross sales are nonetheless up 17.8% from 2023.
Subaru’s U.S. gross sales ticked up for the twenty seventh consecutive month in October, nevertheless it wasn’t all easy crusing. 4 fashions, together with the stalwart 2025 Forester, posted declining numbers—a reminder that even for Subaru, development comes with a number of bumps within the street.
Final month, the Japanese automaker offered 54,552 autos throughout the nation, marking a modest 1.5% raise from the 53,772 items offered in October 2023. That nudges Subaru’s year-to-date tally to 548,164 items, up 5.2% from the 520,995 autos it shifted in the identical stretch final 12 months. Progress, sure, nevertheless it’s a sport of inches—not the tidal wave some might have hoped for.
Learn: Forester Gross sales Drop 14% In September, Crosstrek Takes Over As Subaru’s Greatest-Vendor
Persevering with its momentum from September, the Crosstrek was the model’s best-selling mannequin, shifting 15,928 items offered, a stable 15.7% leap over the 13,768 moved throughout October 2023. Gross sales of the Outback additionally climbed 9.3% to 13,549, sufficient to push it previous the newest technology of the Forester for second place.
Final month, Subaru offered 13,431 examples of the 2025 Forester. Whereas that’s a stable determine, it represents a decline of 13.2% from October 2023. One purpose for this lower is that manufacturing of the brand new mannequin is has but to succeed in full capability. Throughout January-October, Forester gross sales are up 17.8% to 143,529 items, although that is partly as a result of older technology mannequin that was out there all through the primary half of the 12 months.
The most important proportion winner for Subaru was the BRZ, with gross sales rising from 291 items in October 2023 to 365 items the previous month—although that hardly offsets the year-to-date decline of 26.4%. The Ascent and WRX have been the opposite remaining Subaru fashions to report gross sales beneficial properties final month, rising by 0.6% and 15.3%, respectively.
Subaru US Gross sales
Becoming a member of the Forester within the naughty nook with sluggish gross sales have been the Impreza, down 6.1%, the Legacy, with a 23.5% plunge, and the Solterra, slipping 10.9%.
“Subaru retailers stepped as much as meet the wants of shoppers as they at all times do, being Extra Than a Automobile Supplier to ship autos with the standard, security and reliability that builds lifelong relationships,” Subaru of America’s senior vice chairman of gross sales Troy Poston stated. “With a robust automobile lineup and the power to seek out the best match for any driver’s wants, we’re wanting ahead to seeing this success proceed into the vacation season.”
