- Ford Maverick recorded 39,061 gross sales, an increase of 81.9 p.c.
- The Blue Oval shifted 7,743 F-150 Lightning EVs, up 80.4 p.c.
- ICE F-150 gross sales dropped barely, however it’s nonetheless America’s favourite truck.
Pickup truck gross sales in North America held largely regular within the first three months of 2023, simply over 650,689 vehicles discovering houses, a drop of two.7 p.c on Jan-March 2023. However there have been some clear winners that bucked the same-again development, and each of the runaway successes wore Ford badges.
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Ford’s unibody Maverick notched up 39,061 gross sales in Q1, which interprets to an enormous 81.9 p.c uplift on the identical three months in 2023. And that elevate can’t be attributed to the introduction of a brand new, or facelifted, mannequin as a result of the Maverick hasn’t actually modified because it debuted in late 2021. To place that into perspective, the Maverick discovered extra truck patrons than Jeep, Honda and Hyundai’s pickups mixed.
Associated: F-150 Gross sales Droop Spurs Ford’s Controversial Seller Incentive Plan
The Maverick nonetheless has some technique to go to catch its F-150 massive brother, although. Ford offered 152,953 of these with combustion energy, which was down 8 p.c on the 170,377 it offered in Q1 final 12 months. However a part of that drop might be defined by the improved gross sales efficiency of the electrical F-150 Lightning. The EV’s gross sales jumped 80.4 p.c from 4,291 to 7,743 models – a formidable end result, if nonetheless a tiny quantity in absolute phrases.
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The ICE F-150’s decline occurred regardless of the truck receiving a makeover within the fall of 2023, however could be defined by final 12 months’s UAW strike motion and the elevated reputation of the Chevy Silverado HD (up 13.6 p.c to 41,916) and its GMC Sierra HD brother (up 7.5 p.c to 22,374 models).
SWIPE
Different gross sales winners had been the Toyota Tundra (up 41.3 p.c to fifteen,337 models), the Nissan Frontier (up 16.6 p.c to 19,744) and GM’s Hummer EV, whose gross sales exploded by a staggering 83,300 p.c – that final determine as a consequence of it solely promoting two models in Q1 of final 12 months (GM moved 1,668 this era).
Naturally, there have been losers, too. The Ford Ranger was all-new for 2024, but its gross sales fell 83.3 p.c to 1,918, whereas the Toyota Tacoma’s 55.5 p.c drop (to eight,310) might be right down to the changeover of fashions, the brand new one happening sale in December 2023. Honda’s Ridgeline can solely blame its advancing years for its decline (down 22.3 p.c to three,967) and RAM’s means to boast that it’ll nonetheless promote you a car with a Hemi V8 when Dodge now not will couldn’t cease its gross sales sliding 15.1 p.c to 89,417 models.
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