Monday, May 20, 2024

BMW Motorrad New Security Marketing campaign Reminds of Basic Racing Video games


BMW Motorrad has introduced a brand new Nationwide Highway Security Week Marketing campaign that reminds us of the basic racing video games.

The marketing campaign, in collab with an promoting company known as Sociowash, has a robust message – You Win When You Journey Protected – and has a way of nostalgia because it attracts inspiration from basic bike racing video games which have lengthy fueled the fervour of riders globally.

By initiating the marketing campaign with the query, “Which sport impressed you to be a rider?”, Sociowash has ingeniously crafted the messaging in a manner that makes riders replicate upon their journey and embrace safety-first. Three visually hanging creatives of basic bike video games reimagined with BMW bikes and protecting gears have been deployed to function a strong message that security is not only a selection; it is a victory on each curve.

Bmw Motorrad India Safety Campaign 1

The company has additionally used its artistic prowess to provide two Instagram reels that emphasize security is not only a checkpoint; it is your entire route. It warns the riders in opposition to replicating the joys of the sport on actual roads and underscores the importance of staying inside limits. One other reel units the message of “You win whenever you trip protected” by showcasing a BMW rider donned in security gear driving again house safely.

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