Ather Power has launched a multi-language dashboard for its household scooter, the Rizta, making it extra accessible to Indian riders. The interface now helps eight regional languages—Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada—enhancing the person expertise. The rollout begins with Hindi, with different languages following quickly.
This transfer aligns with India’s rising choice for regional language content material, as highlighted by the IAMAI-Kantar report. The replace shall be delivered over-the-air (OTA) by way of AtherStack, the model’s in-house software program platform, which additionally powers options like FallSafe, AutoHold, WhatsApp notifications, and Alexa integration.
Launched in April 2024, the Rizta is Ather’s convenience-focused scooter, designed for Indian roads with a spacious seat, flat floorboard, traction management, and a big 56L storage capability. Ather’s innovation additionally extends to sensible driving gear, together with the Halo helmet, which gives options like helmet-to-helmet communication, a premium sound system, and Auto WearDetect sensors.